Adam Hjorthén on "the earliest coordinated attempts at adopting ancestry in the promotion of mass tourism."

2024-01-22

Adam Hjorthén quoted in the Atlantic article "The Fantasy of Heritage Tourism"!
"Europe welcomed America’s tourists, and tried to encourage more to come. Some hosted “homecomings”—festivals meant to lure the children and grandchildren of emigrants back to visit. Greece held one in 1951; Lebanon, in 1955; Sweden, in 1965–66. Ireland hosted annual homecomings starting in 1953. These campaigns were, in the words of the Swedish historian Adam Hjorthén, 'the earliest coordinated attempts at adopting ancestry in the promotion of mass tourism.'"

See the entire article here.

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Senast uppdaterad: 2023-06-21